The Conference Board outlined some points for leaders on how to communicate to internal organization members and external stakeholders during COVID-19 crisis

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Responding to the Coronavirus Crisis: Selected Ideas and Learnings for Asia’s Communications Leaders

Establishing Effective Communication with Stakeholders – The Conference Board outlined some points for leaders on how to communicate to internal organization members and external stakeholders during COVID-19 crisis

Summary:

Think tank The Conference Board published article on best practices for communications during COVID-19 crisis for Asian leaders and managers. Some recommendations include:
  • Plan and Communicate with Values – Refer to company’s Vision, Mission and Values to determine principles and priorities of company during crisis, and as foundation for discussion, planning and communication of actions
  • Setup Crisis Communication Team – Establish a team who will monitor news on situation, local policies and stakeholder feedback, receive content from different people in organization, and ensure consistency as well as cohesive communications
  • Contribute to Community – Plan tactical Corporate Social Responsibility (CSR) activities that contribute to COVID-19 crisis relief, reach out to local government, or partner with industry or cross-industry for collective high-impact projects
  • Be Empathetic – Use calm, empathetic, and supportive tone in communications, and maintain robust, situational awareness of hardships of people, their families, partners, including suppliers and providers of critical services and infrastructure
  • Inclusive Communications – Give all functions a voice in planning and coordinating responses, and include all levels in communications efforts, from factory floor to C-suite
To read more tips on crisis communications, please visit https://www.amchamchina.org/uploads/media/default/0001/12/56234fc40b814dc0fbd9716292f2b51ca635feb4.pdf
Company: The Conference Board
Categories: Customers, relationships and channels, Leadership teams, People and culture, Strategy

Original publication date: February 29, 2020

Date last updated: April 16, 2020