Google announced $340 million in ad credits to existing small and medium size business customers through 2020

Summary:

• $340 Million Ad Credits ‒ Google offering advertising credits worth $340 million applicable to Google’s advertising platforms for existing small and medium size business customers worldwide until end of 2020
• Eligible Customers ‒ Include those who advertised on Google Ads account or through partner such as advertising agency in 10 months of 2019, and January or February of 2020
• Multiple Accounts ‒ Where there is multiple eligible accounts that roll out to one manager account, each eligible account can still receive ad credits
• Rollout of Ad Credit ‒ Ad credit to be rolled out in phases starting late May 2020, with eligible customers notified and ad credit applied in their Google Ads account
• Basis of Credit ‒ Amount of credit to vary by customer based on past Google Ads spending, as well as country and currency of Google Ads account
• Other Financial Assistance ‒ Include $200 million investment fund for small businesses’ access to capital coursed through non-government organizations (NGOs) and financial institutions, and $15 million in cash grants to non-profits from Google.org in benefit of small and medium-size businesse

Original publication date: April 20, 2020

Date last updated: April 24, 2020