Financial Profiles recommends constant communication, calmness and transparency, reassuring business’ viability when communicating to investors during turbulent times

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COVID-19: TIPS FOR COMMUNICATING WITH INVESTORS IN A TURBULENT MARKET

Communicating with Investors – Financial Profiles recommends constant communication, calmness and transparency, reassuring business' viability when communicating to investors during turbulent times

Summary:

Strategic communications firm Financial Profiles gives advice to companies how to communicate to investors in COVID-19 situation. Recommendations include:
  • Remain Steady and Calm – Steady hands and cool heads prevail, avoid impulsive reactions, and be reminded that investor confidence in markets will be restored over time
  • Consistently Communicate – Communicate constantly in good times and bad, keep lines of communication open and provide consistent and credible information, even through alternative channels, such as phone or video conferencing
  • Be Transparent on Risks – Be forthright about company’s risks, systems in place to monitor risk and contingency plans, sharing how organization survived in volatile times in past and what was learned
  • Focus on Business Viability – Emphasize core business strategies and focus on why business is viable for long term, reminding them of what is both in and out of your control
  • Communicate to Stakeholders – Communicate with all stakeholders – employees, customers and partners – and inform Board how you’ve got it handled
To read blog, please visit https://finprofiles.com/media/2020/03/11/covid-19-tips-for-communicating-with-investors-in-a-turbulent-market/
Company: Financial Profiles
Categories: Boards and board members, Leadership teams, Strategy

Original publication date: March 11, 2020

Date last updated: April 27, 2020