Financial Profiles recommends constant communication, calmness and transparency, reassuring business’ viability when communicating to investors during turbulent times

Summary:

Strategic communications firm Financial Profiles gives advice to companies how to communicate to investors in COVID-19 situation. Recommendations include:

• Remain Steady and Calm – Steady hands and cool heads prevail, avoid impulsive reactions, and be reminded that investor confidence in markets will be restored over time
• Consistently Communicate – Communicate constantly in good times and bad, keep lines of communication open and provide consistent and credible information, even through alternative channels, such as phone or video conferencing
• Be Transparent on Risks – Be forthright about company’s risks, systems in place to monitor risk and contingency plans, sharing how organization survived in volatile times in past and what was learned
• Focus on Business Viability – Emphasize core business strategies and focus on why business is viable for long term, reminding them of what is both in and out of your control
• Communicate to Stakeholders – Communicate with all stakeholders – employees, customers and partners – and inform Board how you’ve got it handled

To read blog, please visit https://finprofiles.com/media/2020/03/11/covid-19-tips-for-communicating-with-investors-in-a-turbulent-market/

Original publication date: March 11, 2020

Date last updated: April 27, 2020